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Financing Happiness

A man in a traditional thobe smiling in a grand majlis, from the Financing Happiness campaign
Client
Abdul Latif Jameel Finance
Type
Campaign
What we did
Campaign, Art direction, Creative direction
Credit
In collaboration with Ramy Mohamed
Full case on Behance

Built on one simple truth: when you finance your dream, you help someone else reach theirs. Every cash-finance agreement helps fund a dream for orphans and low-income families, told through real Saudi stories across reels, filters and citywide billboards.

An older man looking out at a lit palace at night
A young man at a cafe window with a red sports car behind the glass
A young woman with a glass of juice beside a lit wedding dress in a window
A bride smiling in front of a row of wedding dresses
A woman resting her chin on her hand at a window at dusk
A young man laughing at the wheel of a red car at night
Mochina

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